Holland’s largest motor show – AutoRAI 2009 – will be held at the Amsterdam RAI Exhibition Centre from now till the 11th of April. The show has adopted an innovative format. The cars will not be grouped by brand, but will instead be divided into six ‘experience worlds’. Cars from different categories will be grouped together in each of these worlds. This gives prospective car buyers an ideal opportunity to compare models in any given market segment.
The worlds in which the cars will be exhibited are ‘Family & Travel’, ‘Cabrio’ (convertible), ‘Luxury and Sports Cars’, ‘Adventure’, ‘City & Compact’ and ‘Green Innovations’. Amsterdam RAI’s largest exhibition hall – the Europahal – will also stage a unique event known as AutoRAI Life. Here daily live shows featuring concept cars, firsts, new cars and sports cars will be laid on for the entertainment of the public.